It doesn’t matter how corny this sounds, but it is true, the little things matter the most, whether it’s decorating the house or designing the looks of a bag.’

It is about time to feature an amazing artist, true inspiration and young lady here today. She makes leather bags, not just leather bags but real practical ones for the bags and ‘bike lovers’ and they look amazing as well!
I’m talking about Imke de Jong. I asked her a few question to see what drives her as a designer and to give my readers some inside information about this young designer.

Imke, 28, born in Gemert and graduated at the Design Academy Eindhoven in 2010 from the Man & Communication department. She designed an educational book made out of felt about the human body. Next to that she made a table that should put focus on raising awareness on the online/offline world. No leather bags yet at that time. Kind of nice she says ‘it gives me more options’. She soon decided to move to Rotterdam to start working at ‘Doortje’ vintage shop and The Boyscouts.

Her passions lay within the small things in live, perfectionalizing her bags and also spend time with friends of course. Her surrounding stimulates her and helps to work on it passionately, whether it’s creating a bag or for example DIY’ing. This pleasant obsession of details is important to her, like she says ‘how corny it sounds, the little things are the things that matter the most, whether it’s decorating the house or designing the looks of a bag’.



What’s your Trademark?
That would be my bags, they’re all created by my own urge. I mean, it would be weird not to use my own bags right? In my bag, preferably a rucksack, I always carry a moleskine etui, phone, earplugs for music and a little tin of lip balm.

So you graduated, what happened after?
After graduating there was a time of reflection, and think about what to do next. With some leftover  leather from my graduation project I sewed a simple bag together. Slowly my interest started to grow and like an autodidact I kind of carried on designing and making bags and rucksacks. And it  still is the most favourite thing for me to do.
Next to that I also started to design bags for the accessories and jewellery brand ‘The Boyscouts’ also located in Rotterdam. I’m head of production for the brand. So that’s like my permanent thing 3 days a week. It’s an incredibly interesting job, being able to see and learn in the ‘kitchen of a growing brand’.

So the rucksack, did it came from some sort of personal urge as well?
I think the origin, functionality, shape en proportion always comes from some sort of urge or taste. A rucksack is the best example to illustrate this. Pure functionality, but because of the details, an object that is pleasant to look at. Designing and making those things I just love doing most.

How do you choose your materials? 
They’re also chosen by functionality. Leather has the quality that it’s waterproof and strong. The leather I use, has an extra feature, it changes color by time, use and influences from daily use.. This way, as consumer, you have influence on the looks of the bag. I also use canvas, a fabric that’s super strong and waterproof as well. This fabric has the advantage that it does not fray, just like leather.

Do you sew everything yourself? 
Everything I come up with, I make myself. In my head, I make a plan.. which flap has to go first, when do I have to put in the zipper.. etc. After that I start cutting the material, a hard job I can tell! and that done, I start processing and sewing.
Leather can only be sewed once, starting over is no option, you’ll see the sewing holes so that makes it quite exciting.
The nice thing about designing my bags is that I can all realize this myself. Whatever I come up with or design, I can make. I do not need any external parties to put my bags together, “relaxed” I like that about my work.


You also made some really nice ‘chain lock bags’ for bikes. Was this some sort of problem you walked into and kind of solved?
Well, not specifically a problem. I noticed that during my study I learned to find solutions for daily things. Your lock damages you bike when you twist it around your seat-post. A solution could be to just put the lock in your bag. Now I found a solution to use a ‘free’ space of a bike to hang a bag and store the chain in. This way you won’t damage the bike and with some extra features you can also store you mobile phone, and that’s what makes it a function design.

My bike is important to me, so I try not to damage it whenever I can.  It’s obvious that people around me are having the same problems and I’m glad to be able to give them a solution.

So you lived in Eindhoven while studying, why did you decide to move to Rotterdam?
After seven years of Eindhoven I had a strong urge to broaden my horizons. As a designer and creator of things, it’s a good thing to regularly sharpen up your thinking. Change of surroundings and habitat does those things to me. You kind of need to prove yourself, think of what you want and shoe you are. Moving to Rotterdam has certainly put me to work in a positive way. “Allright, here we go, I’ll show you what I’m capable of ” kind of like that.

Will you carry on design bags for ever or do you have ideas for other sorts of projects?
That’s a hard question. I guess I’ll always keep on designing bags, if not professional than for myself and friends. It would be fun to see more and more people carrying your bags and appreciate them. Putting the focus only on the bags, isn’t really necessary either, as long as it’s fun, i’ll keep on making them. If it keeps on growing, i’ll go with the flow of that growth. If it stays like what it is right now.. I’m totally satisfied as well!
Another goal for the future is to research in more crafts en maybe specialize in some of these crafts. I’d like to teach as well, support others and maybe be able to teach them something.


Image courtesy by Imke de Jong

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Some wise words to start the weekend with!

by Alexandra Snowdon

by Alexandra Snowdon

unknown II

unknown I

Artwork by Alyssa Nassner

by Alyssa Nassner












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As said in the previous post.. Marble is back! Not kitsch or all super expensive now.. and not only in the stone form it comes from our mother nature, but you can find marble now in the bookstore, clothing store or surfboard shop  as well.
I collected some items and spaces by which marble works so nice! Doesn’t it look really cool with copper and pastel colours btw? I’m convinced.

And if you know Anyone who can marble a surfboard just like here in the picture.. let me know, I need mine to get this look!








 #01 shallowww.biz #02 – #03 – #04 luvocracy.com #05 – #06 hindsvikathome.com

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This link DOC25 – It’s in the Sky is a short documentary. “At a time that women seem to be centipedes in the area of ​​work, family and beauty, there arises a new vogue that is seemingly simpler, more sober and pragmatic than ever.” It’s a 30 mins video and I recommend it to not only the women of style but everybody, to get you understand each and others styles a bit more. Next to that it let to what I’m writing about here in this post.

The reason why I want to share this short documentary with you is this. When watching, I kind of found out some things about myself, just by reflecting what the video is about. You see how they talk about women around their 30’s/40’s and how they dress. They all look kind of boyish, sober and still so beautiful. Now I have to really make clear I love this style and way of dressing. You look strong, independent, calm and still those women have a job, kids, a husband.. Now this style is formed because of a big need not having the time to stand in front of the mirror for hours, put on make-up, and wear uncomfortable garments. A perfect style for women that are busy.

And with that comes the reason why I’m charing this video. I’m a young woman in my twenties. I do not have a permanent job, I haven’t made a decision yet what to do for the rest of my live, I don’t have kids and I don’t have a husband either. Those factors kind of stipulate my style I guess. I’m still in search of what I want to be and become. I just graduated, do random stuff all the time, have no regular schedule and guess that really influences the ways I look as well. Sometimes I like the more bohemian style, sometimes it’s more r&b’ish and sometimes boyish. It’s because I don’t want to make a choice yet in how I want to look like and how I want to live. You have to make choices all the time, at this point in my life, they’re the most important as well.. so why make choices that don’t really matter that much right now? And save the energy for those which are more important. It’s a very visual way I guess to the world of the search I’m in myself. Not that I want to see the world I’m still in search, it just happens. Maybe until you come to a certain point you see the light.. that could be right now for me, since I understand myself a little bit more. But will see about that.


This economic crisis where we are in right now makes everything pretty chaotic. It’s a hell to find a good job, so in between freelance work and a part-time ‘student’ job (funny, since most of my friends all do student jobs and are all graduated, ironic isn’t it?) you have to apply for jobs and try to keep growing and keep moving forward and better in your working field to ever get a job at all. Now I see there’s a link between me being super confused what I want to do, and what I want to look like and carry out. It’s putting so much pressure on recent graduates, how can I ever have this ‘pragmatic, super secure, basic style’ when there’s nothing to be secure, sure and calm about, right? I don’t think having more than one specific style is a problem at all. It just happens to me, and maybe in a couple of years this has totally changed. For now, I just wear stuff that suits what I feel like that day.


Now there’s another reason why people like me wear more layers, jewelry, coloured hair, make-up etc. You see.. I would love to not wear any make-up, but since I am not a model with the perfect skin, long legs and proportions.. you need to shift the accents. So than it comes to a more carrying out style, putting your attention on details and style more than natural beauty. I guess that’s a thing that works for me. There are garments I would love to have, but just don’t suit my body, so I decide not to buy it, no matter how much I hate the fact that I see other people wearing it in which he or she does look nice. You see, a lot of good garments or just good style in general makes you so much more handsome, from the outside ofcourse. The way you dress just tells so much about your way of living, awareness of style and understanding the time you’re living in.

I guess I want to make these thoughts clear to my readers since I hear some people talking about the fact they don’t always get me, why I write about stuff, and think it’s all random. I write about stuff when it inspires me, when I think it might be nice for people to know about. And most importantly it’s about understanding myself, to have a place where I can write down my thoughts.
You can just go with the flow.. but for me writing down means reflecting and making sure I get where I ever want to be.

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It’s been already 2 weeks since me and my dear Canadian friends where visiting each other in London.Time flies! On my last day of my stay we went for lunch at Leila’s shop, near Bricklane in Shoreditch. On Calvert Avenue to be specific.

I didn’t know this place, but Elyse went here before. Why we went to this place specific? Well it has a great story. There is this tiny lunchroom, with an open kitchen. A cook with flaxy grey hair is preparing the food, there’s a waiter, it could have been anyone really, and Leila herself.

The story that comes with the shop is Leila McAllister’s philosophy: providing excellent food. The meals are inspired by the way people cook in East Europe. With meats from Poland and vegetables as pumpkins, potato’s, courgettes and aubergines they try to be as creative as possible and make different meals out of it every time.


shop entrance

Now next door, Leila has a little shop where she sells all ingredients and products used in the restaurant. This way you can buy your meal next door to make it yourself at home. Buy the french knife you have to cut your fresh fruits with you ordered, the herbs on your salade, green oranges, or the lovely fresh bread. Well you get it.. A great place to have a nice and healthy breakfast, lunch or just a coffee or tea.

inside shop, tins

veggies at Leila's shop


Leila McAllister herself!

table accessories

I love the overall look of the shop, great colours, retro style and materials like rough wood, crates, sackcloth, tins and she definitly picked the perfect table accessories. Great experience, loved it!

Elyse, canadian bestie

Leila's lunchroom kitchen

counter, flowers and glasses

pumpkin lettuce salad


I myself had a salad with red and green lettuce, pumpkin, hazelnuts and goats-cheese. A gorgeous simple and heavy salad. My friend Elyse went for the stuffed frittata with a small side salad. Really tasty! I Actually remade the salad myself when I got back home, will put a recipe online soon.
Leila’s shop doesn’t have its own website but you can follow on facebook here.

portrait Me

© by Hyperjulia.com


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Last weekend I attended the London Tattoo convention together with my Canadian friend Elyse. We worked all 3 days but made sure we were also able to check out some artwork done by the best tattooist from all over the world and get ourselves some drinks at night. Have to say it was a great experience. Wasn’t really sure what to expect, but it’s really inspiring looking around. There are some many different sorts and ways of tattooing. Most people are tattooed all over from head to toe, but still it can be very interesting if you’re not covered in ink, to look around and get inspired. The building by itself is a great experience to work through as well. London has such great architecture if you love old dock buildings!
Here is a small photo report of our experience. I spotted some real cool graphics, fashionable men (tattooed obviously!) and painful situations as well!

tobacco dock

tattoo art


tattoo art

male 02

male 01

male 03

male 05

male 04

male 06 & 07

arm tattoo's

© by Hyperjulia.com

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I feel it’s time for some new ink again.  I’ve came across some amazing tattoo artwork the last couple of months that inspired me big time. I’m not going to tell you what I’m up to yet.. But I sure want to share these amazing tats with you! Aren’t they original and gorgeous?


Design by Kirk Wallace


unknown_mountians II



by BURTON Jean-Philippe



Above 2 by Duke Riley, tattooing at EastRiverTattoo NY. One of my fav’s.. love the style they represent as tattoo parlour.

unknown_wale & Boat



Above 2 by my fav tattoo artist Liam Sparkes. I really love his middle-age / woodcut style. He’s also a tattooist at EastRiverTattoo and guest artist at Shangri-La.


 By Maxime, also known as M-X-M. Tattooing at Shangri-La tattoo Brooklyn, London. Posted about before, click here to see more work.

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